Principles of marketing management - Rana, Kajal (India : Global Professional Publishing, 2011)
1. Marketing management and marketing functions -- 2. Theories and techniques of marketing -- 3. Consumer behaviour -- 4. Product -- 5. Price and pricing strategy -- 6. Introduction to distribution -- 7. Distributors planning and strategy -- 8. Location and structure of warehouse -- 9. Incoming material receipt -- 10. Retrieval and transaction processing system -- 11. Inventory management -- 12. Promotion strategies -- 13. Personal selling -- 14. Direct marketing
Includes index.
Keywords: MARKETING