Shank, Matthew D. <br/><br/>
Sports marketing :   a strategic perspective / 
Matthew D. Shank 
 - Fourth edition 
 - New Jersey :  Pearson,  c2009 
 - xxiv, 453 pages :  illustrations ;  27 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process 
<br/><br/> For courses in Sports Marketing. Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry. 
<br/><br/><label>ISBN: </label>9780132285353 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPORTS -- MARKETING -- UNITED STATES
<br/><br/><label>LC Class. No.: </label>GC GV 716 .S53 2009