Marketing in Asia - Kerin, Roger A.; Theng, Lau Geok;Hartley, Steven W.;Rudelius, William (Singapore : McGraw Hill Education, 2013)
Part 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process.
Includes index.
Keywords: MARKETING -- ASIA