Zarate, Cynthia A. <br/><br/>
Principles of marketing / 
Cynthia A. Zarate 
 - Quezon City, Philippines :  C & E Publishing Inc.,  c2014 
 - xiii, 113 pages :  illustrations ;  21 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Chapter 1. Marketing : An Overview -- Chapter 2. Consumer Behavior -- Chapter 3. Business Buying Behavior -- Chapter 4. Market Segmentation -- Chapter 5. Marketing Mix -- Chapter 6. New Product Development -- Chapter 7. Service Marketing -- Chapter 8. Pricing and distribution channels -- Chapter 9. Promotion -- Chapter 10. New Trends in Marketing. 
<br/><br/> This book is designed as a preliminary text in Marketing. It is the always goal of the author to present the book in its simplest form, with activities to aid the learning of students. 
<br/><br/><label>ISBN: </label>9789719802181 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING -- PHILIPPINES
<br/><br/><label>LC Class. No.: </label>HF 5415.12.P6 .Z37 2014