Marketing management : knowledge and skills - Peter, J. Paul; Donnelly, James Jr. H. (Singapore : McGraw Hill Education, 2013)
Section 1. Essentials of marketing management -- Section 2. Analyzing marketing problems and cases -- Section 3. Financial analysis for marketing decisions -- Section 4. Marketing management cases -- Section 5. Strategic marketing cases -- Section 6. Developing marketing plans.
Includes index.
Keywords: MARKETING MANAGEMENT