Writing winning business proposals /
Richard C. Freed, Joseph D. Romano and Shervin Freed
- Third Edition
- New York: McGraw-Hill, 2010.
- viii, 311 pages : illustrations ; 24 cm.
Includes index.
Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes : determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits section -- Writing the fees slot -- Summary : the proposal development process --
The third edition of Writing Winning Business Proposals is thoroughly updated, with new examples and scenarios, the latest information on fees and collaboration, useful worksheets, and more - all arranged in a new, user-friendly package
9780071742320
PROPOSAL WRITING IN BUSINESS BUSINESS REPORT WRITING