TY  - BOOK
AU  - Richardson, Neil
AU  - James, Jon;Kelley, Neil
TI  - Customer-centric marketing: supporting sustainability in the digital age 
SN  - 9780749472092
AV  - HF 5415.55 .R53 2015 
PY  - 2015///
CY  - London, United Kingdom
PB  - Kogan Page Limited
KW  - RELATIONSHIP MARKETING
N1  - Includes bibliographical references; Part 1. Changing landscapes -- Part 2. Knowing your company -- Part 3. Building relationships -- Part 4. Marketing planning -- Part 5. The marketing mix
N2  - Customer-Centric Marketing looks at how to become a socially responsible company whose customers want to advocate for them. Since customers are more technically-savvy than ever before, this book focuses on creating and implementing a purpose-driven digital marketing plan that sets out: what a company's values and goals are; what a company is good at; what the customers want; how communications can be used to improve internal and external relationships; what role digital communications will play. Offering an actionable plan for adopting sustainable marketing, this book explains how to meet customer expectations, improve an organization's competitive advantage, and grow a business using sustainable and responsible practices
ER  -