Strategic management : concepts and cases /
Peter L. Wright
- Third edition
- New Jersey : Prentice Hall, c1996.
- 1022 pages : illustrations ; 28 cm
Part I : The Concepts and techniques of strategic management -- Part II : Cases in strategic management
This text integrates academic theory with current business practices in strategic management. Illustrating concepts with examples from global organizations, it features a selection of applications-oriented cases that put the theories in a real-world perspective for students.