Wright, Peter L.

Strategic management : concepts and cases / Peter L. Wright - Third edition - New Jersey : Prentice Hall, c1996. - 1022 pages : illustrations ; 28 cm

Part I : The Concepts and techniques of strategic management -- Part II : Cases in strategic management

This text integrates academic theory with current business practices in strategic management. Illustrating concepts with examples from global organizations, it features a selection of applications-oriented cases that put the theories in a real-world perspective for students.

0133628159


STRATEGIC MANAGEMENT -- TEXTBOOK

HD 30.28 .W7 1996