TY  - BOOK
AU  - Wright, Peter L.
TI  - Strategic management : : concepts and cases 
SN  - 0133628159
AV  - HD 30.28 .W7 1996 
PY  - 1996///
CY  - New Jersey
PB  - Prentice Hall
KW  - STRATEGIC MANAGEMENT -- TEXTBOOK
N1  - Part I : The Concepts and techniques of strategic management -- Part II : Cases in strategic management
N2  - This text integrates academic theory with current business practices in strategic management. Illustrating concepts with examples from global organizations, it features a selection of applications-oriented cases that put the theories in a real-world perspective for students
ER  -