TY  - BOOK
AU  - Hyman, Michael R.
TI  - Marketing research kit for dummies / 
SN  - 9780470520680
AV  - GC HF 5415.2 .H96 2010 
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - MARKETING RESEARCH
N1  - Includes index; Marketing research: learn it, live it, love it --
Surveys: a great way to research --
More methods to meet your needs --
Collecting, analyzing, and reporting your data --
The part of tens
N2  - Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data
ER  -