TY  - BOOK
AU  - Cornwell, T. Bettina
TI  - Sponsorship in marketing : : effective communication through sports, arts, and events 
SN  - 9780415739801
AV  - HD 59.35 .C67 2014 
PY  - 2014///
CY  - London
PB  - Routledge
KW  - SPONSORING
KW  - MARKETING INSTRUMENT
KW  - CORPORATE SPONSORSHIP
N1  - Includes bibliographical references and index; Background basic -- Sponsorship essentials -- Advanced and specialized topics
ER  -