TY - BOOK AU - Mayo, Frederic B. TI - Planning an applied research project in hospitality, tourism, and sports SN - 9781118637227 AV - TX 911.5 .M39 2014 PY - 2014/// CY - New Jersey PB - John Wiley & Sons, Inc. KW - HOSPITALITY INDUSTRY -- RESEARCH -- METHODOLOGY KW - TOURISM -- RESEARCH -- METHODOLOGY KW - SPORTS -- RESEARCH -- METHODOLOGY N1 - Includes index; Chapter 1. Reading and Analyzing Research -- Chapter 2. Developing an Interest or Topic -- Chapter 3. Conducting a Literature Review -- Chapter 4. Reviewing and Revising your Purpose Statement -- Chapter 5. Writing a Literature Review -- Chapter 6. Forms of Qualitative Research -- Chapter 7. Forms of Quantitative Research -- Chapter 8. Sampling Issues in Research -- Chapter 9. Validity, Reliability, and Credibility in Research -- Chapter 10. Research Techniques Interviews -- Chapter 11. Research Techniques Questionnaires -- Chapter 12. Research Techniques: Observations, Focus Groups, and Other Techniques -- Chapter 13. Analyzing Data and Other Information -- Chapter 14. Writing a Research Proposal ER -