TY  - BOOK
AU  - Mullin, Bernard J.
AU  - Hardy, Stephen
AU  - Sutton, William A.
TI  - Sport marketing
SN  - 9781450424981
AV  - GC GV 716 .M85 2014 
PY  - 2014///
CY  - Illinois
PB  - Human Kinetics
KW  - SPORTS -- MARKETING
N1  - Includes index; The Special nature of sport marketing -- Strategic marketing management -- Understanding the sport consumer -- Market research in the sport industry -- Market segmentation -- The Sport product -- Managing sport brands -- Sales and service -- Sponsorship, corporate partnerships, and the role of activation -- Promotion and paid media -- Public relations -- Social media in sport -- Delivering and distributing core products and extensions -- Legal aspects of sport marketing -- Putting it all together -- The Shape of things to come
N2  - This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study
ER  -