TY  - BOOK
AU  - Black, Caroline
TI  - The PR professional's handbook : : powerful, practical communications 
SN  - 9780749468422
AV  - HD 59 .B53 2014 
PY  - 2014///
CY  - Great Britain
PB  - Kogan Page Limited
KW  - PUBLIC RELATIONS
N1  - Includes bibliographical references and index; The role and importance of public relations in organizations -- Key theories for public relations practitioners -- The professional public relations practitioner -- Planning and evaluating public relations -- Public relations, marketing and related disciplines -- Understanding audiences -- Using the right communications channels and tactics -- Creativity in public relations -- Visual communications -- Public relations essentials for issues, incidents and crises -- Essential skills for the PR practitioner
N2  - The PR professional's handbook offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown of the individual skills required in briefing, writing and presenting. The book covers role and importance of PR and communications in organizations, key theories for PR skills and related disciplines and communications channels and creativity
ER  -