Fisk, Raymond P. <br/><br/>
Services marketing :   an integrated approach /  
Raymond P. Fisk, Stephen J. Grove and Joby John 
 - Fourth Edition 
 - Ohio :  Cengage,  c2014. 
 - xxiii, 261 pages :  illustrations ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/>Part 1. Foundations of services marketing --<br/>Part 2. Creating the interactive experience --<br/>Part 3. Promising the interactive service experience --<br/>Part 4. delivering and ensuring a successful customer --<br/>Part 5. Management issues in services marketing. 
<br/><br/> Interactive Services Marketing, fourth edition, covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions both in face-to-face communication and in connections through technology. 
<br/><br/><label>ISBN: </label>9781285057132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS AND MANAGEMENT<br/>SERVICE INDUSTRIES MANAGEMENT<br/>SERVICE INDUSTRIES MARKETING
<br/><br/><label>LC Class. No.: </label>HD 9980.5 .F57 2014