TY  - BOOK
AU  - Fisk, Raymond P.
AU  - Grove, Stephen J. 
AU  - John, Joby
TI  - Services marketing : : an integrated approach / 
SN  - 9781285057132
AV  - HD 9980.5 .F57 2014 
PY  - 2014///
CY  - Ohio
PB  - Cengage
KW  - BUSINESS AND MANAGEMENT
KW  - SERVICE INDUSTRIES MANAGEMENT
KW  - SERVICE INDUSTRIES MARKETING
N1  - Includes index; Part 1. Foundations of services marketing --
Part 2. Creating the interactive experience --
Part 3. Promising the interactive service experience --
Part 4. delivering and ensuring a successful customer --
Part 5. Management issues in services marketing
N2  - Interactive Services Marketing, fourth edition, covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions both in face-to-face communication and in connections through technology
ER  -