Entrepreneurship : starting and operating a small business - Mariotti, Steve; Glackin, Caroline (Boston, Massachusetts : Pearson Education, Incorporated, 2016)
Chapter 1: Entrepreneurs recognize opportunities -- Chapter 2: The business plan: road map to success -- Chapter 3: Creating business from opportunity -- Chapter 4: Exploring your market -- Chapter 5: Developing the right marketing mix and plan -- Chapter 6: Smart selling and effective customer service -- Chapter 7: Understanding and managing start-up. fixed, and variable costs -- Chapter 8: Using financial statements to guide a business -- Chapter 9: Cash flow and taxes -- Chapter 10 -- Financing strategy & tactics -- Chapter 11: Addressing legal issues and managing risks -- Chapter 12: Operating for success -- Chapter 13: Management, leadership & ethical practices -- Chapter 14: Franchising, licensing, and harvesting: cashing in your brand -- Appendix 1: Sample Student Business Plan -- Appendix 2: BizBuilder Business Plan -- Appendix 3: Resources for Entrepreneurs -- Appendix 4: Useful formulas and equations
Includes index.
Keywords: NEW BUSINESS ENTERPRISES -- MANAGEMENT