Iacobucci, Dawn. <br/><br/>
Marketing models :   multivariate statistics and marketing analytics /  
Dawn Iacobucci  
 - Nashville, TN :  Earlie Lite Books,  c2015. 
 - 146 pages :  illustrations ;  26 cm. 
<br/><br/>1. Introduction to marketing models: multivariate statistics and marketing analytics --<br/>2. Segmentation and cluster analysis --<br/>3. Brand choice and logit models --<br/>4. Measuring customer attitudes and factor analysis --<br/>5. Drivers of customer satisfaction and path models --<br/>6. Perceptual maps and multidimensional scaling --<br/>7. New products and conjoint analysis --<br/>8. ROI, experiments, and anova --<br/>9. Diffusion and forecasting --<br/>10. Word of mouth and social networks analyses --<br/>11. Marketing models: classic models, big data 
<br/><br/><label>ISBN: </label>9781502901873 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MATHEMATICAL MODELS
<br/><br/><label>LC Class. No.: </label>HF 5415.2 .I33 2015