TY  - BOOK
AU  - Kumar, Sumit
TI  - Marketing and business management / 
SN  - 9789381421918
AV  - HF 5415 .K86 2012 
PY  - 2012///
CY  - New Delhi
PB  - Random Publications
KW  - MARKETING
KW  - MARKETING MANAGEMENT
N1  - Includes bibliography and index; 1. Delivering the customer-focused value --
2. Customer relationship management --
3. Outsourcing and globalization --
4. Depository system and Indian stock market --
5. Value leadership
ER  -