Garcia, Leonardo R. Jr. <br/><br/>
E-marketing / 
Leonardo R. Garcia 
 - Revised Edition. 
 - Pasig City :  Anvil Publishing Inc.,  c2010. 
 - ix, 317 pages :   illustrations ;   26 cm. 
<br/><br/>Includes bibliography. 
<br/><br/>	Introduction to e-marketing --<br/>E-commerce vis-avis E-marketing --<br/>The "enlightened" marketing model --<br/>Internet advertising --<br/>Connecting with the E-consumer --<br/>Traditional media out. TRIMP Media in. --<br/>Strategizing through your E-marketing plan --<br/>E-marketing research : a comprehensive information resource --<br/>Branding on the internet market --<br/>Looking through a crystal ball. 
<br/><br/> This book aims to introduce the readers to the new philosophy of e-marketing, particularly as it applies to the Philippines business setting. Specifically, the book takes into consideration the following objectives in order to give readers a fairly good knowledge of e-marketing, and adopt new strategies in promoting a product, a service, or an idea. 
<br/><br/><label>ISBN: </label>9789712723520 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INTERNET MARKETING -- PHILIPPINES<br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415.1265 .G37 2010