Moriarty, Sandra <br/><br/>
Advertising and IMC :   principles and practice /  
Sandra Moriarty, Nancy Mitchell and William Wells 
 - Tenth Edition / Global Edition 
 - Harlow :  Pearson,  c2015. 
 - 669 pages :  illustrations ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/>PART 1 Principle --<br/>PART 2 Principle: Be True to Thy Brand-and Thy Consumer --<br/>PART 3 Practice: Developing Breakthrough Ideas in the Digital Age --<br/>PART 4 Principle: Media in a World of Change --<br/>PART 5 Principle: IMC and Total Communication 
<br/><br/><label>ISBN: </label>9789814628457 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF 5823 .M67 2015