Cooper, Donald R. <br/><br/>
Business research methods /  
Donald R. Cooper and Pamela S. Schindler 
 - New York :  McGraw-Hill,  c2014 
 - xxvi, 692 pages :  illustrations ;  27 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I : Introduction to business research -- Part II : The Design of business research -- Part III : The Sources and collection of data -- Part IV : Analysis and presentation of data 
<br/><br/> Our book is designed for a one-semester course  although under no circumstances is it imagined that the entire book be covered. 
<br/><br/><label>ISBN: </label>9789814646109 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS -- RESEARCH -- METHODOLOGY<br/>MANAGEMENT -- RESEARCH -- METHODOLOGY
<br/><br/><label>LC Class. No.: </label>HD 30.4 .C66 2014