Peter, J. Paul <br/><br/>
Marketing management :   knowledge and skills /  
J. Paul Peter and James H. Donnelly, Jr. 
 - Eleventh Edition. 
 - Singapore :  McGraw-Hill Education,  c2013. 
 - xvii, 796 pages :  illustrations ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/>Section 1. Essentials of marketing management --<br/>Section 2. Analyzing marketing problems and cases --<br/>Section 3. Financial analysis for marketing decisions --<br/>Section 4. Marketing management cases --<br/>Section 5. Strategic marketing cases --<br/>Section 6. Developing marketing plans. 
<br/><br/><label>ISBN: </label>9789814646093 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT<br/>MARKETING MANAGEMENT -- CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .P48 2013