TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnelly, James Jr. H.
TI  - Marketing management : : knowledge and skills / 
SN  - 9789814646093
AV  - HF 5415.13 .P48 2013 
PY  - 2013///
CY  - Singapore
PB  - McGraw-Hill Education
KW  - MARKETING MANAGEMENT
KW  - MARKETING MANAGEMENT -- CASE STUDIES
N1  - Includes index; Section 1. Essentials of marketing management --
Section 2. Analyzing marketing problems and cases --
Section 3. Financial analysis for marketing decisions --
Section 4. Marketing management cases --
Section 5. Strategic marketing cases --
Section 6. Developing marketing plans
ER  -