TY  - BOOK
AU  - Ferrell, O. C.
AU  - Hult, G. Tomas M. 
AU  - Pride, William M. 
TI  - Marketing / 
SN  - 978-1-2859-2206-5
AV  - HF 5415 .F47 2013 
PY  - 2013///
CY  - Andover
PB  - Cengage Learning
KW  - MARKETING
N1  - Contents:

1. Strategic marketing management -- 2. The global marketing environment -- 3. Selecting target markets -- 4. Product decisions -- 5. Developing and managing goods and services -- 6. Pricing decision -- 7. Supply-chain management and marketing channels -- 8. Retailing, wholesaling and direct marketing -- 9. Integrated marketing communications -- 10. Advertising and public relations -- 11. Personal selling and sales promotion
ER  -