Small business management : launching and growing entrepreneurial ventures - Longenecker, Justin G.; Petty, J. William; Palich, Leslie E.; Hoy, Frank (Stamford, CT : Cengage Learning, 2014)
Entrepreneurship: a world of opportunity -- Starting from a scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Managing growth in the small business -- Cases -- Index -- Appendix A: Sample business plan -- Appendix: Valuing a business
Includes bibliographical references and index
Keywords: SMALL BUSINESS -- MANAGEMENT