David, Fred R. <br/><br/>
Strategic management concepts and cases :   a competitive advantage approach /  
Fred R. David 
 - 14th edition 
 - Boston :   Pearson,   c2013. 
 - xxx, 386, 271 pages :   color illustrations ;   28 cm 
<br/><br/> Contents:<br/><br/>1. The nature of strategic management -- 2. The business vision and mission -- 3. The external assessment -- 4. the internal assessment -- 5. Strategies in action -- 6. Strategy analysis and choice -- 7. Implementing strategies: management and operation issues -- 8.  Implementing strategies: marketing, finance/accounting, R&D and MIS Issues -- 9. Strategy review, evaluation and control -- 10. business ethics/ social responsibility / environmental sustainability -- 11. Global/ International issues 
<br/><br/> Summary:<br/><br/>The global economic recovery has created a business environment that is quite different and more complex than before. This new edition of the textbook reveals how to conduct effective strategic planning in this new world order. 
<br/><br/><label>ISBN: </label>9780132664233 
<br/><br/><label>Subjects--Topical Terms: </label><br/>STRATEGIC PLANNING<br/>STRATEGIC PLANNING--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HD 30.28 .D38 2013