TY  - BOOK
AU  - David, Fred R.
TI  - Strategic management concepts and cases : : a competitive advantage approach / 
SN  - 9780132664233
AV  - HD 30.28 .D38 2013 
PY  - 2013///
CY  - Boston : 
PB  - Pearson, 
KW  - STRATEGIC PLANNING
KW  - STRATEGIC PLANNING--CASE STUDIES
N1  - Contents:

1. The nature of strategic management -- 2. The business vision and mission -- 3. The external assessment -- 4. the internal assessment -- 5. Strategies in action -- 6. Strategy analysis and choice -- 7. Implementing strategies: management and operation issues -- 8.  Implementing strategies: marketing, finance/accounting, R&D and MIS Issues -- 9. Strategy review, evaluation and control -- 10. business ethics/ social responsibility / environmental sustainability -- 11. Global/ International issues
N2  - Summary:

The global economic recovery has created a business environment that is quite different and more complex than before. This new edition of the textbook reveals how to conduct effective strategic planning in this new world order
ER  -