TY  - BOOK
AU  - Pitts, Brenda G.
AU  - Stotlar, David K.
TI  - Fundamentals of sport marketing
SN  - 9781935412403
AV  - GV 716 .P58 2013 
PY  - 2013///
CY  - New York
PB  - Fitness Information Technology
KW  - SPORTS -- MARKETING
N1  - Includes index; The Sport business industry -- The Global market for the sport industry -- The Sport marketing process -- Sport marketing research -- Segmentation, target marketing and positioning -- Marketing information systems -- The Marketing mix and the sport industry -- The Product in the sport business industry -- Place : distribution channels and decisions in sport business -- Promotion in the sport industry -- Media relations in sport -- Marketing through endorsements and sponsorships -- Using licensing and logos in the sport industry -- Social media in sport marketing
N2  - Fundamentals of sport marketing has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers
ER  -