TY - BOOK AU - Pitts, Brenda G. AU - Stotlar, David K. TI - Fundamentals of sport marketing SN - 9781935412403 AV - GV 716 .P58 2013 PY - 2013/// CY - New York PB - Fitness Information Technology KW - SPORTS -- MARKETING N1 - Includes index; The Sport business industry -- The Global market for the sport industry -- The Sport marketing process -- Sport marketing research -- Segmentation, target marketing and positioning -- Marketing information systems -- The Marketing mix and the sport industry -- The Product in the sport business industry -- Place : distribution channels and decisions in sport business -- Promotion in the sport industry -- Media relations in sport -- Marketing through endorsements and sponsorships -- Using licensing and logos in the sport industry -- Social media in sport marketing N2 - Fundamentals of sport marketing has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers ER -