Greenwell, T. Christopher. <br/><br/>
Managing sport events / 
T. Christopher Greenwell, Leigh Ann Danzey-Bussell, and David J. Shonk 
 - Illinois :  Human Kinetcs,  c2014 
 - xi, 228 pages ;  30 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Understanding the sport event industry -- Event conceptualization -- Event bidding -- Event staffing -- Event budgeting -- Event sponsorship -- Event marketing -- Media promotion and relations -- Contract considerations -- Risk management and negligence -- Event services and logistics -- Event-day management -- Postevent details and evaluation 
<br/><br/> Managing Sport Events presents the principles and practices of effective event management, taking readers through the entire process from event conception through post event evaluation. 
<br/><br/><label>ISBN: </label>9780736096119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPORTS -- MANAGEMENT
<br/><br/><label>LC Class. No.: </label>GV 713 .G65 2014