TY  - BOOK
AU  - Greenwell, T. Christopher.
AU  - Danzey-Bussell, Leigh Ann;Shonk, David J.
TI  - Managing sport events
SN  - 9780736096119
AV  - GV 713 .G65 2014 
PY  - 2014///
CY  - Illinois
PB  - Human Kinetcs
KW  - SPORTS -- MANAGEMENT
N1  - Includes bibliographical references and index; Understanding the sport event industry -- Event conceptualization -- Event bidding -- Event staffing -- Event budgeting -- Event sponsorship -- Event marketing -- Media promotion and relations -- Contract considerations -- Risk management and negligence -- Event services and logistics -- Event-day management -- Postevent details and evaluation
N2  - Managing Sport Events presents the principles and practices of effective event management, taking readers through the entire process from event conception through post event evaluation
ER  -