TY - BOOK AU - Greenwell, T. Christopher. AU - Danzey-Bussell, Leigh Ann;Shonk, David J. TI - Managing sport events SN - 9780736096119 AV - GV 713 .G65 2014 PY - 2014/// CY - Illinois PB - Human Kinetcs KW - SPORTS -- MANAGEMENT N1 - Includes bibliographical references and index; Understanding the sport event industry -- Event conceptualization -- Event bidding -- Event staffing -- Event budgeting -- Event sponsorship -- Event marketing -- Media promotion and relations -- Contract considerations -- Risk management and negligence -- Event services and logistics -- Event-day management -- Postevent details and evaluation N2 - Managing Sport Events presents the principles and practices of effective event management, taking readers through the entire process from event conception through post event evaluation ER -