Marvin, Philip  <br/><br/>
Product planning simplified / 
Philip Roger Marvin 
 - New York :  American Management Association,  c1972. 
 - xviii, 221 pages :   illustrations ;   24 cm. 
<br/><br/>Includes index. 
<br/><br/>Part One. Finding and Screening -- Part Two. Funding and Auditing -- Part Three. Organizing -- Part Four. Staffing. 
<br/><br/> Management development guide expounding successful management practices used in the USA in product development - covers the choice of product, pricing, cost accounting, managerial decision making, marketing, profitability and patentability of new products, industrial research and technology, engineering standards, etc. Diagrams and statistical tables. 
<br/><br/><label>ISBN: </label>081445299X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PRODUCT MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD 69 .M37 1972