Trott, Paul

Managing technology entrepreneurship and innovation / Paul Trott, Dap Hartmann, Patrick van der Duin, Victor Scholten and Roland Ortt - London : Blackwell, 2016 - xiv, 257 pages : illustrations ; 26 cm

Part I : Creating the venture -- 1. How entrepreneurship and technological innovation are bound together - 2. Visioning the future for a new venture -- 3. Inventive problem-solving and brainstorming -- 4. The Opportunity and the entrepreneur -- Part II : Developing the venture -- 5. Developing a business model -- 6. Innovation systems : embedding the entrepreneur -- 7. Academic spin-outs -- 8. Lead users for market entry -- Part III : Managing the entrepreneurial firm -- 9. Niche strategies -- 10. Entrepreneurship in context -- 11. Developing new products in the new venture -- 12. Expectations of entrepreneurs and patterns of growth

The purpose of this book is to provide students with a text that can help them improve their entrepreneurial skills and enable them to be more successful at turning their technology into a business venture.

9780415677226


INNOVATIVE COMPANIES
ENTREPRENEURS (POLITICAL ECONOMY)
START-UP MANAGEMENT

GC HC 79.T4 .T76 2016