TY  - BOOK
AU  - Trott, Paul
AU  - Hartmann, Dap
AU  - van der Duin, Patrick
AU  - Scholten, Victor
AU  - Ortt, Roland
TI  - Managing technology entrepreneurship and innovation / 
SN  - 9780415677226	
AV  - GC HC 79.T4 .T76 2016 
PY  - 2016///
CY  - London
PB  - Blackwell
KW  - INNOVATIVE COMPANIES
KW  - ENTREPRENEURS (POLITICAL ECONOMY)
KW  - START-UP MANAGEMENT
N1  - Part I : Creating the venture -- 1. How entrepreneurship and technological innovation are bound together - 2. Visioning the future for a new venture -- 3. Inventive problem-solving and brainstorming -- 4. The Opportunity and the entrepreneur -- Part II : Developing the venture -- 5. Developing a business model -- 6. Innovation systems : embedding the entrepreneur -- 7. Academic spin-outs -- 8. Lead users for market entry -- Part III : Managing the entrepreneurial firm -- 9. Niche strategies -- 10. Entrepreneurship in context -- 11. Developing new products in the new venture -- 12. Expectations of entrepreneurs and patterns of growth
N2  - The purpose of this book is to provide students with a text that can help them improve their entrepreneurial skills and enable them to be more successful at turning their technology into a business venture
ER  -