Alminar-Mutya, Ruby F. <br/><br/>
Elements of marketing / 
Ruby F. Alminar-Mutya 
 - THIRD EDITION 
 - Mandaluyong City, Philippines :  National Book Store,  c2000 
 - xviii, 293 pages ;  22 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>1. The Marketing Systems: its Nature and the Elements -- 2. The Product -- 3. Pricing objectives and price determination -- 4. Channels of distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers cooperatives -- 9. Relationship Marketing and Marketing Communication -- 10. Global Marketing. 
<br/><br/> Principles, practices and systems are explained using the elements of the marketing mix, where the components are arranged accordingly per chapter. 
<br/><br/><label>ISBN: </label>9710860984 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415.1 .M99 2000