TY - BOOK AU - Bautista, Cristina M. AU - Cabiles, Neil Adrian S. AU - Domdom, Aleta C. AU - Dumlao, Luis F. AU - Francisco, Jamil Paolo S. AU - de Guzman, Noel P. AU - Pderon, Marissa Maricosa A. AU - Perez, Marilou A. AU - Palanca-Tan, Rosalina AU - Alinsunurin, Jason P. AU - Pasimio, Harry S. AU - See, Sarah Grace C. AU - Secson, Joselito T. AU - TuaƱo, Philip Arnold P. TI - Economics and society SN - 9789715506618 AV - HB 171.5 .Ec74s 2013 PY - 2013/// CY - Quezon City PB - Ateneo de Manila University Press, KW - ECONOMIC N1 - Includes bibliographical references and index; Chapter 1. economics as a discipline -- Chapter 2. basic economics question -- Chapter 3. the theory of supply and demand -- Chapter 4. elasticity -- Chapter 5. consumer behavior -- Chapter 6. firm behavior -- Chapter 7. market structures -- Chapter 8. market failure and government -- Chapter 9. overview of macroeconomics: goals, measures, and tools -- Chapter 10. measuring economic activity and welfare N2 - Nowadays, the names Adam Smith, Karl Marx, and John Maynard Keynes don't exactly ring bells among young people. Tell them that they are the founding fathers of economics and you suddenly find yourself talking to the wind! who wants to hear about some old geezers and their antiquated ideas anyway? ER -