TY  - BOOK
AU  - Wilcox, Dennis L.
TI  - Public relations: strategies and tactics 
T2  - Pearson custom library
SN  - 9781292056586
AV  - HM 1221 .W5 2015 
PY  - 2015///
CY  - Boston
PB  - Pearson education
KW  - PUBLIC RELATIONS
KW  - PUBLIC RELATIONS -- UNITED STATES
N1  - Includes bibliographical references and index; Part 1. role -- Part 2. Process -- Part 3. strategy -- Part 4. Tactics -- Part 5. Application
N2  - This new edition is consistent in offering a comprehensive overview of today's public relations practice on the local, national and international level. The suggestions of adopters and reviewers regarding the 10th edition have been given serious consideration and have helped make this edition even better than the last one
ER  -