TY  - BOOK
AU  - Krugman, Carol
AU  - Wright, Rudy R. 
TI  - Global meetings and exhibitions / 
SN  - 9780471699408
AV  - AS 6 .K78 2007 
PY  - 2007///
CY  - Hoboken, New Jersey : 
PB  - John Wiley & Sons
KW  - CONGRESSESS AND CONVENTIONS -- PLANNING -- HANDBOOKS, MANUALS, ETC
KW  - MEETING -- PLANNING -- HANDBOOKS, MANUALS, ETC
KW  - EXHIBITIONS -- PLANNING -- HANDBOOKS, MANUALS, ETC
KW  - INTERNATIONAL RELATIONS -- MISCELLANEA
N1  - Includes index; Fundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology
N2  - Focusing on planning and executing successful meetings and exhibitions, this book approaches the subject from an international perspective. It takes the reader through the basics of the meeting planning industry and provides the reader with step-by-step guidance on each stage of the planning process
ER  -