TY  - BOOK
AU  - Miranda-Gow, Carmelita ; 
AU  - Miranda, Gregorio S.
TI  - Marketing management
SN  - 9710860399
AV  - HF 5415.1 .G922 2000 
PY  - 2000///
CY  - Mandaluyong City : 
PB  - National Book Store, 
KW  - MARKETING
KW  - MARKETING -- MANAGEMENT
N1  - Includes bibliographical references; CHAPTER 1. Introduction -- 2. Managing Marketing Activity --  3. Marketing and it's environment -- 4. Focus on the consumer -- 5. Marketing Research -- 6. Devising a marketing plan -- 7. Managing Marketing strategies -- 8. Product Planning and Development -- 9. Market and customer behavior -- 10. Industrial Marketing -- 11. Channels of distribution -- 12. Brands and Branding policies -- 13. Package and packaging policies -- 14. Advertising and sales promotion -- 15. Price and Pricing policies -- 16. Sales Management -- 17. Selling Policies and Practices -- 18. Stock control and inventory -- 19. International Marketing
N2  - Important decisions highlight the problems that executives face in any marketing area
ER  -