TY  - BOOK
AU  - Miranda, Gregorio S.
TI  - Basic marketing
SN  - 9719143258
AV  - HF 5415 .M67 1997 
PY  - 1997///
CY  - Manila
PB  - L & G Business House
KW  - MARKETING
KW  - MARKETING -- PHILIPPINES
N1  - Includes bibliographical references; CHAPTER 
I. An Overview of marketing -- II. The consumer in our economic society -- III. Consumer Behavior and Motivations -- IV. Channels of Distribution -- V. The Middlemen -- VI. Physical Distribution -- VII. Cooperative Marketing -- VIII. Marketing of Agricultural products -- IX. Industrial Marketing -- X. The buying function -- XI. Selling and advertising -- XII. Transportation and storage -- XIII. Standardization -- XIV. Market Finance -- XV. Market Risks -- XVI. Marketing Research -- XVII. Marketing Management  -- XVIII. Marketing Policies -- XIX. The need for consumer education -- XX. Franchising
N2  - A book on  marketing if it is to continue serving the needs of professors and students alike must undergo revisions in accord with the observed developments in the field of Marketing
ER  -