Baran, Stanley J.  <br/><br/>
Introduction to mass communication :   media literacy and culture / 
Stanley J. Baran 
 - Seventh Edition International Student Edition 
 - New York :   McGraw Hill,   c2012. 
 - xx, 449 pages :   illustrations ;   26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part One: Laying the Groundwork -- 1. Mass Communication, Culture, and Media Literacy -- 2. Convergence and the Reshaping of Mass Communication Part Two: Media, Media Industries, and Media Audiences  -- 3. Books  -- 4. Newspapers  -- 5. Magazines  -- 6. Film --  7. Radio, Recording, and Popular Music  -- 8. Television, Cable, and Mobile Video  -- 9. Video Games  -- 10. The Internet and the World Wide Web Part Three: Strategic Communication Industries -- 11. Public Relations  -- 12. Advertising Part Four: Mass-Mediated Culture in the Information Age -- 13. Theories and Effects of Mass Communication  -- 14. Media Freedom, Regulation, and Ethics  -- 15. Global Media<br/> 
<br/><br/> Presents an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. 
<br/><br/><label>ISBN: </label>9781259007941 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MSS MEDIA -- UNITED STATES
<br/><br/><label>LC Class. No.: </label>P 90 .B37 2012