TY  - BOOK
AU  - Baran, Stanley J. 
TI  - Introduction to mass communication : : media literacy and culture 
SN  - 9781259007941
AV  - P 90 .B37 2012 
PY  - 2012///
CY  - New York : 
PB  - McGraw Hill, 
KW  - MSS MEDIA -- UNITED STATES
N1  - Includes bibliographical references and index; Part One: Laying the Groundwork -- 1. Mass Communication, Culture, and Media Literacy -- 2. Convergence and the Reshaping of Mass Communication Part Two: Media, Media Industries, and Media Audiences  -- 3. Books  -- 4. Newspapers  -- 5. Magazines  -- 6. Film --  7. Radio, Recording, and Popular Music  -- 8. Television, Cable, and Mobile Video  -- 9. Video Games  -- 10. The Internet and the World Wide Web Part Three: Strategic Communication Industries -- 11. Public Relations  -- 12. Advertising Part Four: Mass-Mediated Culture in the Information Age -- 13. Theories and Effects of Mass Communication  -- 14. Media Freedom, Regulation, and Ethics  -- 15. Global Media

N2  - Presents an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture
ER  -