TY  - BOOK
AU  - Reyhle, Nicole L.,
AU  - Prescott, Jason A.
TI  - Retail 101 : : the guide to managing and marketing your retail business / 
SN  - 9780071840149
AV  - HF 5429 .R48 2014 
PY  - 2014///
CY  - New York
PB  - McGraw-Hill Education
KW  - MANAGEMENT
KW  - MARKETING
KW  - RETAIL TRADE MANAGEMENT
N1  - Part 1. Being indie in a big-box world --
Part 2. Practical steps to increase your store visibility and sales --
Part 3. Making a mark in the economy
N2  - This is the illustrated guide to creating and managing a successful retail business. Retail 101 provides practical action steps for independent and specialty retailers to compete against big-box stores and shares expert insights on balancing inventory, management issues, and more. Retail 101 helps you keep your doors open, deal with wholesalers and suppliers, market your business, and provide the best in-store experience you can
ER  -