Laudon, Kenneth C. <br/><br/>
E-commerce 2017 :   business, technology, society /  
Kenneth C. Laudon and Carol Guercio Traver 
 - Thirteenth Edition 
 - Boston :  Pearson,  c2018. 
 - xliii, 821 pages :  illustrations ;  26 cm. 
<br/><br/>Includes references and index. 
<br/><br/>Part 1. Introduction to e-commerce --<br/>The revolution is just beginning --<br/>E-commerce business models and concepts --<br/>Part 2. Technology infrastructure for e-commerce --<br/>E-commerce infrastructure: the internet, web, and mobile platform --<br/>Building an e-commerce presence : web sites, mobile sites, and apps --<br/>E-commerce security and payment systems --<br/>Part 3. Business concepts and social issues --<br/>E-commerce marketing and advertising concepts --<br/>Social, mobile, and local marketing --<br/>Ethical, social, and political issues in e-commerce --<br/>Part 4. E-commerce in action --<br/>Online retail and services --<br/>Online content and media --<br/>Social networks, auctions, and portals --<br/>B2B e-commerce : supply chain management and collaborative commerce 
<br/><br/><label>ISBN: </label>9780134601564 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ELECTRONIC COMMERCE<br/>INFORMATION TECHNOLOGY<br/>INTERNET MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5548.32 .L38 2018