Bessant, John

Innovation and entrepreneurship / John Bessant and Joe Tidd - United Kindom : John Wiley & Sons Ltd., c2015 - xviii, 524 pages : illustations ; 25 cm

Includes bibliographical references and index.


Part I : Entrepreneurial goals and context -- Part II : Recognizing the opportunity -- Part III : Finding the resources -- Part IV : Developing the venture -- Part V : Creating value

9781118993095



GC HD 53 .B47 2015