Delen, Dursun <br/><br/>
Real-world data mining :  applied business analytics and decision making / 
Dursun Delen  
 - New Jersey :  Pearson Education, Inc.,  c2015. 
 - xi, 273 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Chapter 1. Introduction to analytics -- Chapter 2. Introduction to data mining -- Chapter 3. The Data mining process -- Chapter 4. Data and methods in data mining -- Chapter 5. Data mining algorithms -- Chapter 6. Text analytics and sentiment analysis -- Chapter 7. Big data analytics. 
<br/><br/> Dr. Dursum Delen has written a concise, information-rick book that effectively provides an excellent learning tool for someone who wants to understand what analytics, data mining and "big data" are all about. 
<br/><br/><label>ISBN: </label>9780133551075 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DATA MINING<br/>BIG DATA
<br/><br/><label>LC Class. No.: </label>QA 76.9 .D45 2015