Orcullo, N. A., Jr. <br/><br/>
Fundamentals of strategic management / 
Norberto A Jr Orcullo 
 - Manila, Philippines :   Rex Book Store,  c2007. 
 - xix, 302 pages : illustrations ;   23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>CHAPTER<br/>1. Evolution of business policy -- 2. Motivators and drivers of strategic management -- 3.Business competition -- 4. Corporate Level strategies -- 5. Business and Functional Level Strategies -- 6. Value Chain -- 7. Strategic Management models -- 8. Task 1: Environmental Scanning -- 9. Task 2: The vision and Mission statement -- 10. Task 3: Setting Strategic Objectives -- 11. Task 4: Crafting strategies -- 12. Task 5: Implementing and executing strategies -- 13. Task 6: Monitoring, Evaluating and Taking corrective actions -- 14. Industry Situation Analysis -- 15. Competitive Strategies. 
<br/><br/> This book was written with the undergraduate students in mind without job or industry experience or anyone who wishes to be introduces to the theories and principles of strategic management. 
<br/><br/><label>ISBN: </label>978971234861 
<br/><br/><label>Subjects--Topical Terms: </label><br/>STRATEGIC PLANNING
<br/><br/><label>LC Class. No.: </label>HD 30.28 .O63 2007