TY  - BOOK
AU  - Hirst, Craig
AU  - Tresidder, Richard
TI  - Marketing in food, hospitality, tourism and events : A critical approach / 
SN  - 9781910158319
AV  - HF 5415 .H57 2016 
PY  - 2016///
CY  - Oxford
PB  - Goodfellow Publishers Limited
KW  - FOOD MARKETING
KW  - HOSPITALITY
N1  - Includes references and index; Introduction --
THEF marketing and the exhange of value --
Marketing as interaction and service --
Marketing and THEF consumption as a socio-cultural process --
Putting the experiences into experiences marketing --
Consumer resources and THEF experiences --
Marketing and Identity --
The semiotics of THEF marketing --
Interpreting marketing --
Ethics, sustainable markting and the green consumer --
Conclusion
ER  -