Balasan, Ma. Nancy T. <br/><br/>
Marketing basics :   a modular approach / 
Ma. Nancy T. Balasan 
 - First Edition  
 - Manila :  Rex Book Store,  c2014. 
 - x, 117 pages ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Module 1: The Value of Marketing -- Module 2: The Environment of business -- Module 3: Market Segmentation -- Module 4: Consumer Buying Behavior -- Module 5: Understanding the product -- Module 6. Product Pricing -- Module 7: Product Distribution -- Module 8. Product Promotion -- Module 9. Careers in Marketing. 
<br/><br/> This book is designed to supplement the teaching of the principles of marketing which focuses on the basic concepts and theories essential for learners, particularly those who are taking business  courses like Operations management, Financial management, Hospitality management and economics among others. 
<br/><br/><label>ISBN: </label>9789712368202 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .B34 2014