Rosenbloom, Bert

Distribution management / Bert Rosenbloom - Philippine Edition - Andover: Cengage Learning, 2016. - xxi, 660 pages : illustrations ; 26 cm.

Includes index.

Part 1. Marketing channel systems --
Part 2. Developing the marketing channel --
Part 3. Managing the marketing channel --
Part 4. Additional perspectives on marketing channels --
Part 5. Cases


DISTRIBUTION MANAGEMENT

HF 5415.7 .R67 2016